Pengaruh Green Trust, Green Price, dan Eco Brand Terhadap Keputusan Pembelian
نویسندگان
چکیده
The concept of green marketing has been widely accepted in both academic and practical areas. This encompass all activities developed to stimulate maintain environmentally friendly attitudes behaviors. Companies can use the formulating strategies gain competitive advantage. purpose this study is determine effect Green Trust, Price, Eco Brand on Purchase Decisions (Survey Consumers Eiger Products Ponorogo Regency). By using accidental sampling technique, research uses 100 customers as respondents. analysis used multiple linear regression SPSS 22 program. proves that Price have a positive significant purchasing decisions. In case Product Ponorogo, proven be able improve decision. increasing carried out by company will further increase
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ژورنال
عنوان ژورنال: Ekonomi Bisnis dan Akuntansi (e-journal)
سال: 2022
ISSN: ['2355-4665', '2685-3523']
DOI: https://doi.org/10.19184/ejeba.v9i2.32466